There are many ways to make your pages search engine friendly. All you have to do is to dedicate yourself and make the best for it. And searching for so many ideas is available in the net, it would help you make your page friendlier for your search engines and for your site visitors. 
Just make sure that name of your page is clear and readable by your customers. Use URL that is short and easy to remember and it relates to the topic of your site.
Next, is that you should make sure that title and heading of your page should be informative as possible. Because surfers sometimes just read the title of your site and if it did not answer their problems then they would definitely leave your site. Titles are used by search engines to indicate what the content of a page is about.
And fill in key words and subject of your page and put additional images on it. It would attract people who are searching on net. And put a link on it so that they can access on the site. Make it a descriptive links. You should also describe the content of your link and make it a hyper link for easy access.
And always remember that documents like adobe, pdfs be on the same URL.
It is very essential that you should make your site hassle free to your site visitors. So that they will come back and forth on your site.
